A Be is an Augmented Reality App that turns your packagings into communication channels!
We have personal routines; habits and rituals; essential objects that are part of everyday life. These objects reveal what we do and don’t like, what we already have and what we’re still looking for. They even show us that – while we’re all different – we can still have a lot in common.
These objects don’t define us, they describe us.
The internet lets us reach more people than ever before. But it can’t target specific groups with distinct needs on a regular, accurate basis.
It cannot reach communities of people who are all different and yet have in common that they use an object that describes what they have in common.
Simply hold up a phone or tablet and surf anonymously within the immaterial network of people who have the same passions, searches or conditions, people who are using the objects you are using, now!
These objects are everywhere. Each one of them has the potential to open up a new era of communication – one that changes the way we look at the objects around us forever.
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